A website can be well designed, pleasing on the eye, but not ranked on Google’s search result pages.

Certain techniques should be used to please Google, and that increases your chance of a high ranking.

I cover Google’s quality guidelines, to give your website a head start.

See my post: How to increase page rank

Quality guidelines for your website

Google’s basic principles

Google has basic principles, that it looks for in websites. Google wants to give its users the best experience, which is why these principles are in place:

The pages should be primarily for users, not for search engines. Help your users, do not write for search engines.

Do not deceive your users.

Avoid ‘tricks’ intended to improve search engine rankings.

Make your website stand out from others in your field.

An insight to Google’s quality guidelines for business owners

Each web page should be reachable from at least one static link.

Navigation systems are often programmed in Javascript, Java or Flash which hides the links from bots. That means they can’t follow the links, and assumes that the website is made up of just 1 page.

Make sure your navigation system is legible by search engine crawlers.

Keep the links on a given page to a reasonable number.

Too many links may be seen as stuffing by Google, which can stop your website from being ranked at all.

A website should be useful, and information-rich.

A website should be interesting and original.

Write clearly and accurately to describe your business, service or product.

Think about the words users type to find your pages. Your site must include those words within its pages. Dedicate each page to one search term.

Text should be used, instead of images to display important names, content, or links.

Use ALT tags on images, include descriptive title tags

If images are used use the “ALT” attribute to include a few words of descriptive text.

Make sure that your